a craze swept wave

time and time again i see hordes of customers lining up to purchase their favourite doughnuts, or donuts as what most of you would know it by. it leave me wondering when, and where did the whole craze sprout out from. of course i couldn't be bothered researching it, but my hunches would say that it would have probably started with japan. or maybe one of the asian countries.

one of the reasons doughnuts became so popular is because we singaporeans are not exposed to a spread of fancy doughnuts that the americans indulge in every single day of their lives. also credit must be given to the advertisements and publicity. but this cannot solely be credited to one company alone. just like the bubble tea craze, many other doughnut-copy-companies are coming out of nowhere with their fanciful names and trademark recipes. its no wonder why singaporeans are so spoilt for choice.

it made me think again. doughnuts were actually introduced to this country more than a decade ago. for those of you who are at least my age or older, you would have remembered dunkin donuts. dunkin donuts were like the in-thing of the 1990s here, at least for me i guess. i still remembered gorging down those strawberry cream doughnuts, chocolate coated, rainbow rice and honey glazed. however, nowadays, we have cheese, kaya and whatever you may think of. to me, they appear scary and very experimental but has seem to struck a chord with the masses.

myself, although a food junkie, i'm not particularly crazy over doughnuts. so far, my doughnut count since the craze started still lingered at 1. i realise how very unhealthy those o-shaped deep fried dough buns are, plus all the added ingredients on the top that contributes to you slow demise. i've been constantly reminding others how unhealthy these things are, and of course, are as unhealthy as your favourite hawker food.

and of course you don't eat your hawker food that often, why should you eat these miniature life buoys as often? the queues don't seem to get any shorter and the fanaticism for doughnuts never seem to die. i guess i'll never know what it will take to level the situation.

then again, i'm still a fan of the bubble tea, but if you think about it, doughnuts are like cliche.